Tata Tele services in an effort to gain an strategic advantage has consolidated its operations into a single or uniform umbrella brand of Tata DOCOMO spiteful across the CDMA and GSM platforms. This move will enable both GSM based DOCOMO and CDMA based TATA Indicom to migrate into each others operational domain. In practice all Tata Indicom customers shall be transferred to Tata DOCOMO with effect from tomorrow. The consolidation of these two firms will give an unique tactical advantage as this will help in utilizing Tata telecoms experience in managing customer relationship management and to project a new brand image of a total telecom solution provider.
As a part of this move Tata tele services is focused on providing different market opportunities and empowering their customer with a single window customer interface platform which will ensure a flawless service to its customers. Further the company has efficiently integrated all organizational assets-spectrum, retail touch-points, digital footprint and consumer franchises across technology platforms to Tata Docomo. The unified Tata teleservice will operate under Docomo brand in Delhi-NCR and in other circles at a later date. This will not impact TTL’s Indicom, Photon and Walky consumers in Delhi as they will continue to get the same quality of service as in the past.