When the Indian cricket buffs are gearing up for the fourth season of the T20 bonanza IPL-4, Nokia has announced the renewal of its principle sponsorship contract of Kolkata Knight Riders (KKR), the team co-owned by Shahrukh Khan, the King Khan of Bollywood.
Nokia India Renews Contract With KKR
Nokia and Kolkata Knight Riders have continued their strong association with a commitment to make IPL more interesting and involving for the cricket fans in India.
A new promotional campaign has been recorded-“KKR tension mat le yaar”, announced Nokia and KKR. It will be aired on all digital and mobile mediums by April 5 such that the fans can interact with the KKR team. The new campaign will be a music video featuring Sharukh Khan dancing with the Latin singer, Shakira. The song has been composed by the duo Salim-Sulaiman and sung by Pakistani singer Rahat Fateh Ali Khan.