This Diwali mobile subscribers, all over the country has to add little more money to their mobile bills, as operators has announced that Diwali day will be a blackout day and a every sms sent on this auspicious day will be charged at a premium rate. Further they will be deactivating the exisitng sms pack facility for this day, and the premium sms charges will be pertinent for both Local as well as National sms.
According to reliable sources Airtel & Tata Docomo will be observing two days of black out in most of the circles they operate respectively on 25th & 26th Oct 2011.
However subscribers of MTNL can be relived as the telecom major has decided not to have SMS blackout day on the eve of Diwali all other leading players such as Idea, Uninor, Reliance, Vodafone have only one day of Black out day i.e., 26th Oct 2011 and as per the TRAI Customer can send unlimited chargeable sms on the black out day.
This is an unique offer as TRAI has recently imposed restrictions on bulk sms. This makes mobile operators to celebrate Diwali with customers by allowing them to send unlimited premium sms. 
So the sms lovers who want to greet their dear and near ones with Diwali SMS have to now depend on other means such as Email, Facebook, Twitter, and Blackberry Messenger or log in to websites which offer Free SMS. But it is worthwhile to remember that if the receiver has activated for Do Not Disturb facility, your sms will reach him or her if you send an sms from these websites.
Diwali is celebrated as the festival of light to remove the omen from the home, and is celebrated all over the country, this decision of making the day as black out day is unethical and not at par with festive mood of the country.