IDEA Cellular, Kerala’s 1st and India’s 3rd largest mobile operator achieved yet another milestone of over 70 lakh subscriber base recently.
Idea Continues To Be No.1 Operator in Kerala
Idea has therefore further strengthened its position interma of revenue market share and customer market share.
IDEA started its services in Kerala in 2004 and today has 70 lakh subscribers that includes 97 percent of the population of the state.
Idea has played a vital role in the development of mobile services in Kerala by covering 3,280 towns and villages in the state via a network of 5,000 sites.
With the launch of 3G services recently, Idea now offers high speed internet, gaming, infotainment services to its subscribers in Kerala. within very little time Idea 3G services have spread to 12 towns with a network of 1,004 sites throughout the state.
The facility of Mobile Number Portability (MNP) has given mobile users an opportunity to switch to the Number 1 operator in the state. Idea has witnessed a large number of influx of mobile users via MNP due to its superior connectivity, customer service and it being a national brand.